`` Farewell My Concubine And The King And The Clown ...

Throughout many countries around the world, homosexuality has always been subjected as a controversial matter. The societal attitudes towards the behavior of homosexuality vary substantially across Asia. Surprisingly, there are two conflicting attitudes toward homosexuality. Some Asian countries strongly condemn against homosexuality, whereas some Asian countries visibly accept homosexuality. Judith Butler explained that gender is represented as a stylized repetition of acts or imitation. She described the categories of sexuality and gender as a form of performativity (Butler 1996, 368). This essay will focus on China and South Korea and explore the experience of gender identity via to the socio-cultural contexts. This essay will also look†¦show more content†¦It was released in the year 1993, covering the period of the Chinese social upheavals between the 1920s through to the 1970s in the setting of the Beijing Opera. The film raises the attitude of homosexuality in the mos t painful period of the traditional Chinese history, for the Chinese and Western viewers (Lau 1995, 22). Despite that, China holds a strong homosexual stigma within the twentieth century. According to Lau, this film was an opportunity to stimulate the inherent of the Beijing Opera in relation to the homosexual practices that were tolerated during the era (Lau 1995, 22). Zheng further suggested that the film was also a chance to understand the homophobic anxiety of the historical and political brutality in Chinese history (Zhang 1999, 101). The film attempts to illustrate that the Chinese cultural connections and homosexuality cannot coexist. The main protagonist, Cheng Dieyi, sense of identity is heavily reinforced by the power structure within the environment through harsh symbolic rapes. Lau suggested that the symbolic rapes, such as the loss of finger and getting a pipe forced into the mouth are indications of homosexuality (Lau 1995, 23). According to Zheng, the scene when Dieyi gets raped by the eunuch has exhibited Dieyi’s disruption towards the societal rejection of homosexuality (Zhang 1999, 104). Zheng also stated that Dieyi’s violentShow MoreRelatedAnalysis Of Farewell My Concubine And The King And The Clown 1653 Words   |  7 Pagesidentity via the exploration of case studies in two distinct socio-cultural contexts. This essay will be focusing on two countries, China and South Korea. This essay will look at the insights of the two films, â€Å"Farewell my Concubine† directed by Chen Kaige (1993) and â€Å"The King and the Clown† directed by Joon-ik Lee (2005) and further discuss how homosexuality is portrayed. As far as historians can trace back the past, homosexuality has always been an existing practice for thousands of years. Homosexuality

Concept of Consumption and Saving - 984 Words

THE CONCEPT OF CONSUMPTION AND SAVING. Consumption and savings are opposite by nature. The term consumption denotes expenditure and by savings we understand the act of preserving money for the future needs. Most of us are in the habit of meeting the present needs from our income. After that, if there remains anything, then only savings can be done. But in the long run, it is the savings that matters most. CONCEPT OF SAVING The concept of saving is important in the context of economics and finance. In general application, saving usually stands for depositing money separately for a particular purpose, for instance investment in retirement plan or depositing cash in the bank. In other words, savings means the reducing of expenditure†¦show more content†¦Moreover, consumption can also be measured in a variety of different metrics such as energy and energy in economics. John Maynard Keynes developed a function, known as the consumption function. This function is a mathematical function which is used to calculate the total consumer spending in an economy. John Maynard Keynes’s theory merely expresses consumption as a function of the aggregate disposable income. Basically this metric essentially defines consumption as the part of income that is disposable and does not go into saving. But disposable income in turn can be defined in a number of ways – for example, to include borrowed fun ds or expenditures from savings. Traditionally, consumption was seen as rather unimportant compared to production, and the political and economic issues surrounding it. With the development of a consumer society, increasing consumer power in the market place, the growth in marketing, advertising, sophisticated consumers, ethical consumption etc, it is recognised as central to modern life. People in different position in respect to income have systematically different structures of consumption. The rich spend more for each chapter in absolute terms, but they spend a lower percentage in income for food and other basic needs. The percentage values of an aggregation over all the households in a country can thus be used for judging income distribution and the development level of the society. The rich haveShow MoreRelatedUse Of Phase Of Building A Largest Stage That Impacts Environment During The Life Cycle1583 Words   |  7 PagesUse phase of building is the largest stage that impacts environment during the life cycle, so require more attention in the field of energy saving of building. In the initial design stage of buildings, through LCA can help design decisions, such as the appropriate use of zero energy building techniques. To quantitatively assess the energy consumption and environmental impact among all above stages, LCA is undoubtedly the best choice that can fu ll evaluate the impacts during extraction of raw materialsRead MoreHow The Building Is The Largest Stage That Impacts Environment During The Life Cycle1585 Words   |  7 PagesUse phase of the building is the largest stage that impacts environment during the life cycle, so require more attention in the field of energy saving of building. In the initial design stage of buildings, through LCA can help design decisions, such as the appropriate use of zero energy building techniques. To quantitatively assess the energy consumption and environmental impact among all above stages, LCA is undoubtedly the best choice that can full evaluate the impacts during extraction of rawRead MoreThe Tax System830 Words   |  4 Pagesexample, politicians and citizens alike have been calling for either changes to the current tax code or an overhaul altogether. Presidents Barack Obama and George Bush have each called for tax reform in recent history citing various reasons such as savings levels being far too low in the U.S. for personal bank accounts, the current system being far too complex, and the large federal deficits among other reasons. The alternative minimum tax (AMT) is largely unpopular for many reasons and there is aRead MoreUse of Gamification1598 Words   |  7 PagesNow that you know the essential concepts about gamification and game design, it s time to use them. For this final task, we ask you to bring together creativity, technical feasibility, and business realities. You are approached by Rashmi Horenstein, the CEO of ShareAll, a prominent company in the hot collaborative consumption space. (If you aren’t familiar with the concept, some good resources are  CollaborativeConsumption.com  and the March 9, 2013  cover story in the Economist.) She knows you areRead MoreThe Construction Of Green Buildings871 Words   |  4 Pagesfull use of industrial waste, in order to protect and use of land resources; and in materials savings, it refers to the structure once construction and renovation put in place, and does not destroy demolition of existing building components and facilities, the avoid duplication of decoration and waste materials; in water conservation, green building requirements and ways to reduce the use of water-saving appliances and other water; in energy efficiency, green building should be based on local naturalRead Moreâ€Å"Consumer Society Gives People Choice.† Discuss This Claim. Essay1284 Words   |  6 Pagesfac tors in relation to theories and concepts raised by social scientists such as Zygmunt Bauman, Thorstein Veblen and Warren Susman. It will use these theories to evaluate the real choices offered by supermarkets, which play a major role in modern day consumption. For many, consuming is not only about essential purchases to live, but also buying into a favoured lifestyle and gaining a desired social kudos with an ability to consume. Zygmunt Bauman’s concept of seduced and repressed consumers illustratesRead MorePaper On Wireless Sensor Networking1008 Words   |  5 Pagesformed Wireless Sensor Network (WSN); the WSN consists of multiple autonomous nodes with a base station. . I.F. Akyildiz et al. [21] performed a survey on WSNs in 2002. Previous works concentrate wired sensor network concepts and architecture. But, this paper described the concept of Wireless sensor networks which has been made viable by the convergence of MEMS Technology, wireless communications and digital electronics. Then, the communication architecture for sensor networks is outlined, and theRead MoreSaving Electrical Energy1245 Words   |  5 PagesElectrical Energy Consumption Sustainability and electricity Where does electricity come from? Most people use electricity and see it as something that is infinite and probably dont give a second thought about its source. This is quite understandable, considering electricity looks clean; it doesnt cause any noise pollution or direct air pollution. The fact is that most electricity is produced by burning coal, and the use of nuclear power plants. Simply stated, the more electricity used,Read MoreEvaluation Of Environmental Impact Assessment And Interpretation Analysis1287 Words   |  6 Pagesmaterials, its objectives and scope of major concern supplies corresponding resource consumption and pollution problems and energy, inventory analysis determined mainly refers to collect supplies throughout the life cycle of inputs and outputs, including energy resources, exhaust emissions from wastewater systems, solid waste and other environmental releases. Environmental impact assessment methods using total energy consumption, environmental evaluation of greenhouse gas emissions, solid waste burden. FinallyRead MoreLending Ability Of Commercial Financial Institutions923 Words   |  4 Pagestogether both the borrowers and the savers in an economy. This is because the banking and non-banking financial institutions accepts deposits or savings from individuals and business and thus creates a pool of funds in the process called credit creation. These funds will be given to borrowers in form of loans at some interest over a give period of time. Rà ¸dseth, A. (2000) stated that the lending ability of commercial financial institutions is controlled by the central bank which is in charge of regulating

The Red Badge of Courage Free Essays

string(69) " and physically to complete the journey from adolescence to manhood\." Growing up during the naturalism and realism literary movements, and experiencing combat in Cuba and Greece first hand influenced Stephen Crane’s outlook in his novel The Red Badge of Courage that no matter what it takes, all living things will do whatever they can to save themselves, and that the world continues to spin regardless of human existence. The literary movements that influenced his writing the most were naturalism and realism. Naturalism uses detailed realism to suggest that social conditions, heredity, and environment have an inescapable force in shaping human nature. We will write a custom essay sample on The Red Badge of Courage or any similar topic only for you Order Now Crane uses this several times in The Red Badge of Courage. After Henry runs away from battle and is in the midst of rationalizing his behavior, he comes across a particularly tranquil spot in the woods: â€Å"At length he reached a place where the high, arching boughs made a chapel. He softly pushed the green doors aside and entered. Pine needles were a gentle brown carpet. There was a religious half-light† (7. 18). He notices â€Å"A dead man [with] eyes [†¦] changed to the dull hue to be seen on the side of a dead fish† (7. 20). This is where Henry comes to realize that nature and the universe have no interest in this dead man, nor do they have an interest in whether Henry himself lives or dies. There is simply nothing out there to help or save him or anyone else. This is a shocking lesson for him, and one that shatters his notions of the way things work. This is also Crane’s way of introducing the philosophy of â€Å"Naturalism† into the novel. Naturalists were influenced by Darwin’s theory of evolution, which places a strong emphasis on evolution. Literary Naturalists reject the notion of free will and see humans as controlled primarily by instinct, emotion, and culture. This idea makes Henry’s behavior more random and explainable, rather than a growth toward maturity, or a rise toward heroism, through his exertion of free choice and decision. As he is faced with even more death, he finds that the termination of life is an inevitable part of life: â€Å"He had been to touch the great death, and found that, after all, it was but the great death† (24. 1). Henry realizes that no matter the amount of bravery or courage, the world has created the same fate for all those who live, they all must die. Crane implies this through images of nature’s beauty contrasted with man’s bloody brutality, and he exploits this paradox many times throughout the novel. Since Crane was a big believer in Naturalism, he wanted to show that death should not be romanticized, but should be looked at straight on in as dispassionate and scientific a way as possible. The vulnerabilities of dead men make death seem like a very real physical phenomenon, rather than the journey of one’s spirit to either heaven or hell. Henry, too, is affected by viewing the dead. He sees that the dead do not know more than he does, and that they do not experience anything paranormal. He also realizes that he could just as easily be among them — that dying is as random and meaningless as war, or anything else. The second literary movement that influenced Crane’s writing is realism. Realism is a term that can refer to any work that aims at honest portrayal over sensationalism, exaggeration, or melodrama. The Red Badge of Courage displays characteristics of Realism writing. Henry is a regular guy put into an extraordinary situation. Crane uses figurative language in the forms of imagery and dialect. Another realism trait in The Red Badge of Courage is that nature is viewed as protection and a hindrance for Henry in several different cases throughout the story. For example, Crane writes, â€Å"†¦ Another important event in Crane’s lifetime that influenced him in writing The Red Badge of Courage is his firsthand experience when he entered combat in Cuba and Greece. Though he didn’t actually enter combat until after his novel was written, his thirst to not just see a battle, but die in one, influenced his writing greatly. After finishing the novel, his hunger for the experience of war grew due to the fact that he wanted to see if his account of the Civil War was correct. Also, Crane’s father was a minister, though they did not share the same beliefs, which is probably the reason Crane used so many Biblical references in his writing. For example, Crane wrote, â€Å"The red sun was pasted in the sky like a wafer†(9. 4). The wafer Crane is referring to is the wafer of communion. In the Christian sacrament of communion, believers eat the â€Å"body of Christ† through communion wafers and red wine. He does this to comment on the concept of men having to die in order to save other men, similar to Jesus dying on the cross to save humans from their sins. The chapter that deals with the death of Jim Conklin-his initials are J. C. , similar to Jesus Christ- promotes Jim as a sort of Christ-figure who through his painful death helps â€Å"redeem† Henry. Critical Analysis Critics such as Maxwell Geismer and Bernard Weismer point out how Crane uses themes of courage, nature’s disregard of human life, and manhood to show the development of a young man from youth to maturity. Although the novel spans no more than a few weeks, a profound change in the characters of both Henry and Wilson occurs. Though these men do not technically age during the course of the book, the psychological development that they experience can be described as the development from youth into maturity. Innocence gives way to experience, and the speculative beliefs of adolescents make way for the guaranteed, solid beliefs of men. In addition, James Trammell Cox shows how Crane uses symbols such as the dead soldier and the characters of Jim Conklin and Wilson to show the transitions man must experience both mentally and physically to complete the journey from adolescence to manhood. You read "The Red Badge of Courage" in category "Essay examples" Because of the novel’s title, it becomes evident that courage,—defining it, desiring it, and, ultimately, achieving it—is the most significant part of the book. As the novel opens, Henry’s view of courage is traditional and romantic. He assumes that he will return from battle either with his shield or on it. This understanding of courage is based on the praise of peers more than the internal measure of his bravery. In the first chapter, Henry recollects his mother’s advice, which opposes his own philosophies. She doesn’t care about the praiseworthiness of Henry’s name, but instructs him to do what he thinks is honest and right, even if he has to die doing it. The gap between Henry’s definition of courage and his mother’s suggestion fluctuates throughout The Red Badge of Courage, sometimes dwindling, and sometimes flourishing. At the end of the novel, as the mature Henry trudges triumphantly from battle, a more refined and multifaceted understanding of courage arises. It is not purely based on other people’s perceptions, but it does integrate a soldier’s regard for his reputation. Another theme express throughout the novel is the universe’s disregard for human nature. Henry’s newly found awareness that the natural world spins on irrespective of the routine in which men live and die is the toughest lesson that Henry learns. It deprives him of his naive, innocent beliefs concerning courage and manhood. Not long after his encounter with the squirrel in the woods, Henry stumbles upon a dead soldier whose decaying body works as a reminder of the universe’s disregard of human life. As the drama of the war continues on around him, Henry occupies his mind with questions regarding the nature of courage and honor and the likelihoods of gaining glory. Death, he assumes, would stop the war cold. Yet, when he encounters the corpse, he finds that death is nothing more than a vital and ordinary part of life. Henry’s happenstances with the squirrel and the corpse become the most important parts of the book, because in this place, Crane creates the formidable opposing forces in Henry’s mind: the belief that human’s deserves courage and honor, and the realization that all human life faces the same inevitable doom. Throughout the novel, Henry struggles to save his manhood. At first, he relies on very passe ideas. He is saddened that education and religion have repressed men of their natural viciousness and made them so domestic that there are very few ways for a man to tell himself apart from others, other than on the battlefield. Having this chance makes Henry feel indebted to be taking part in the war. As he makes his way from one battle to the next, he becomes more and more persuaded that his experiences will gain him women’s praise and men’s envy, and he will become a real man in their eyes. These early ideas of manhood are crude, idealistic, youthful illusions. The dead soldier represents the unimportance of human trepidations. Henry stumbles over the corpse, decaying and covered by ants, right after convincing himself that he was right to flee battle and that the welfare of the army depends upon soldiers being wise enough to save themselves. Then the dead soldier, whose facelessness strips him of any public acknowledgement of courage and forces Henry to begin to question the standards by which he measures his actions. Similarly, characters such as Jim Conklin and Wilson undergo a change in which, they two realize that the completion of this transition lies within oneself. Jim Conklin and Wilson stand as symbols of a more human kind of manhood. They are confident without being show-offs and are eventually able to take responsibility for their shortcomings. Wilson, who begins the novel as an obnoxious and loud soldier, later reveals his vulnerability when he requests that Henry deliver a yellow envelope to his family if he dies in battle. In realizing the unimportance of his life, Wilson is able to free himself from the chains that bind Henry. By the end of the book, Henry takes a confident step in the same direction, learning that his manhood lies within the way he owns up to his mistakes and responsibilities rather than in his actions on the battlefield. Modern day Connection On August 28, 1963, Martin Luther King Jr. delivered the â€Å"I Have a Dream Speech† at the Lincoln Memorial in Washington, D. C. His speech was a demonstration for freedom, in which he was fighting for the equality of colored people all around the world. This speech made history, but his story wasn’t over. At 6:01 p. m. on April 4, 1968, a shot rang out. Martin Luther King, a man of great courage, was assassinated for standing up for what he believed in. King hasn’t been the only demonstration of courage in history. Libyans are making history as we speak. Similar to Crane’s using the Civil War to show how a young soldier struggles to define and achieve courage, recently, the Libyans rebelled against their government to get rid of the corruption that is taking over their country, and, hopefully, develop some sort of democracy and gain human rights. Libya has been ruled for 42 years by a shrewd, unconventional dictator who has often called his own people â€Å"backwards. † Fifty percent of his 6. 5 million subjects are minors. Although Libya contains many plentiful oil revenues, which provide most of the national budget, most children are starving and weak. Corruption is rampant, protestors are brutally suppressed, and many citizens are afraid that even speaking Quaddafi’s name in public will attract suspicion. Instead, they call him â€Å"the leader† and his son, Seif, â€Å"the principal. † Punishments are so extreme that even discussing national policy with a foreigner results in three years in prison. Reporters have commonly described press freedom in Libya as â€Å"virtually non-existent. † Unemployment rates are just about 30 percent, and those that do have jobs only work part-time. Basic foods—including rice, sugar, flour, gasoline—are heavily subsidized by the government and sold for a fraction of their true cost. A 2006 New Yorker article claimed that Libya had†prosperity without employment and large populations of young people without a sense of purpose. † Encouraged by pro-democracy rebellions across the Arab world, Libyan protestors had planned a â€Å"day of rage† for Thursday, February 17. Two days before their plan was able to be put into action, security forces arrested a prominent lawyer named Fathi Terbil, who had represented families of some of the prisoners slaughtered by Libyan security forces at Abu Slim prison in 1996. Once released from prison later that day, he set up a webcam overlooking Benghazi’s main square, where some of the families had been remonstrating. With help from exiled Libyans in Canada and around the world, the video spread rapidly on the Internet. Courage played a huge role in the development of this rebellion, and the fight for Libyans to build a democracy and gain human rights. It is reported that the Libyan ambassador in London resigned simply so he could join protests outside of the embassy and fight for the well-being of the Libyan people. Also, Egypt and Libya have both set up field hospitals on their borders and are trying to send help. A group of Libyan military officers have allowed the revealing of a statement calling on all members of the Libyan army to join the protesters. Advertisements in Guinea and Nigeria are offering up to $2,000 per day to fight as soldiers for the Libyan army. People across the world are teaming up and courageously taking a stand in order to achieve the freedom they are so desperately searching for. How to cite The Red Badge of Courage, Essay examples

Costco Participating in Various Systems

Question: Discuss about the Costco Participating in Various Systems. Answer: Introduction: Costco is a company that has been highly acclaimed as a company with low employee turnover rates, and better employee motivation. This is due to the fact that Costco is company that has been committed towards creating a better life and a no frills selling point for buyers. The employee retention rates are better than the industry standards and this is attributed to the high amount of benefits offered to the employees and also the various employee benefits that are provided to them. The employees at Costco are actively participating in the various systems that make it important for them to feel important and essential for the company. Involvement in the decision making process provides them with the only process of keeping employees interested and acknowledging employee contribution within the company(Dr. Dixit, 2012`). Decision making skills of the CEO is unmistakably superior to many leaders within the competition and also there is the fact that the company derives its good virtues from the management who is always in the way of creating better perspectives for the people and also creating better prospects for the company. The main issue of decision making resides in the number of products to showcase and also what products to buy. Since the company depends on the sales of its short term spiked sales, it requires great planning, assessment and good intuition from the management to decide which products would be most beneficial for the companys revenue generation. The shopping system, the ways the products are displayed and also the total shopping system is the decisions of the employees and the management which is then assessed by the CEO. In the active participation from the management the decisions made by the employees find their way to the realisation, making them actively interested in partic ipating and also making them feel valued(Dr.Tarawneh, 2012). There is a need for careful monitoring and planning from the Costco perspective. The business runs of sales of goods that are highly discounted and are sold in packages of a number of pieces to make them more profitable for the buyer and sellers. This makes it important for the company to make the assessment of the ways to understand the motives and the way the consumers are thinking; this requires careful assessment of the customers and their desires and goals. Most people at Costco come to shop for their daily needs and sometimes travel a good distance to make sure that they stock up on their essentials. The company thus makes it a point to create limited time discounts on luxury branded products like Michael Kors bags which are usually high in price but at the Costco sale a seller can get it at a very less price. There is a need for understanding the concept of how Costco works and the need for the assessing of the various works and methods of working within the company. The CEO i s directly linked with how the company works and procures its products. The active participation is surely a deciding factor(DAveni, 2016). The earnings of an average employee at Costco is said to be around% higher than the average income of a similar employee at stores like Wal-Mart and Sams club. Higher wages are also bundled with greater medical benefits for the large number of employees. To compare them we might take into consideration the numerical by the industry, stating that when there are more than 80% of employees at Costco who have medical coverage only half the percentage is under the benefits of medical in Wal-Mart, the most popular competitor of Costco(DeNisi, 2013). There is also the fact of the benefits received by the employees at the time of retirement, and even in that case the retirement benefits of a Costco employee is better. The percentage of employees under the retirement plans in Costco is well above the 90% range whereas only 64% of employees at the competitors are taken under the retirement benefits plans. The pay at the Costco is higher and the benefits are much better than the competitors. But still the company is aiming to work better and achieve more and more benefits and revenue each day. There is much speculation about how the company manages to provide so many benefits to the employees and still be profitable? The secret to the question is the fact that even though the company provides a number of benefits to its employees it takes the no frill way of shopping. The low turnover rates mean lower costs on searching for new employees, lower costs on training new employees and also lower loss of revenue due to employee shortage. The Costco Company is known for its value for money deals and their low cost deals. The flash sales and no frills sales system is one of the reasons why many people love shopping at Costco. Not only the number of people who are shopping at Costco but also the number of people who are working at the stores would be a good example of how the transformational and inspirational leadership has made the Costco a reliable brand and name. The employee s here are less prone to job change; they get better pays as well as health and retirement benefits. This is attributed to the fact that they know that they are important with respect to the company, increasing their motivation to work better. With recent changes in costs the company CEO has made a few changes which have been positively taken in by the employees who are more than happy to work for the Costco. The productivity of the employees is high due to the friendly and easy to work with environment at the Costco stores(India, 2009). The employees are provided training to assist the guests at the store and help them with product choices and purchases. The products are arranged in functional way, without many frills, the store also doubles up as the warehouse saving money. Products are sold off in bulk quantities to make the products sell off quicker. The company also spends a significantly low amount of advertising and branding. There are no celebrities endorsing the brand, nor billboards or advertising agencies making the company save up on the expenses. The company derives its traffic purely through its pleased customers who refer their friends and family. Also die to the employees being more aware about their duties and integrity within the company, employee theft is less and also the productivity of the employees are high, resulting in better sales, better revenues(Mr.Hameed, 2014 ). The CEO of Costco, Mr Jim Sinegal is a transformational leader, and has been hugely successful in the creation of the good atmosphere for work within Costco. The theory of Transformational leadership can be easily studied through the use of Sinegal as the centre point. There are a number of features of the transformational leader, who is someone who believes in working with the people, winning their trust and loyalty and working towards the organisations vision and goals. There is an aspect of change within these leaders who try to get the participation from every employee towards fulfilling one common goal, the need to claim and commit toward the future of the company(Sadeghi, 2012). The Costco is a company that has been in popularity because of the success it has generated even though they are not advertising about their brand or stores and also due to the fact that they are not even employing attractive ways for the people to shop. The most important fact is that the employees are happy and content in their positions and are constantly working towards making Costco a better destination to shop. The CEO is one of the most inspirational figures in the management and is closely associated with his team and all the employees of the company. He takes his position as the CEO very effectively and does make it a point to create a better interpersonal relationship between him and the management. The CEO is responsible for creating a better aspect for the development and growth of the company. In care of a new inauguration of the store, the CEO is present at the e new store providing the new employees with a good feeling about their new skills(Pihie, 2013). AT every store there are meetings every morning to make sure that the employees have provided their inputs and have been reminded of their needful duties for assisting the customers at the store. The inspirational and transformational leader Sinegal provides the best methods for the employees to become attached wit h the company. He has been not taking his raises and has kept his salary only twice of the average Costco company store managers salary, making it a point to visit every store twice year, even when it costs the management a good amount of travelling throughout the country(Givens, 2016). The active participation from the employer gives a better viewpoint about the companys views on the way it treats their employees and also the goals of the company. There is hardly any doubt that the people associated with the company are provided better facilities and wages, but still the company produces better revenues. This is due to the good personnel management system of the company. The CEO believes in inspiring and making sure that the people associated with the company do not feel pressurised to work for the company. Instead, the CEO meets more than thousand Costco managers at the Annual meetings as well as decided the monthly budget with a team of 70 store managers of the Costco. There are regular talks ab out the basic methods to keep cost low and sales high. It is true that active participation from the employees is one of the main reasons why the CEO is always interested in dealing with the store managers(Roesner, 2010). The CEO shares his ideas with the team and asks them about their ideas, which in turn create better understanding of the company and its goals, provides better solutions to the problems of the company and also makes the managers interested in performing well. The various aspects of business and the leadership skills of Sinegal have been profoundly important in the growth of the company. Under the guidance of the CEO the company employees find themselves working for someone who is interested in hearing their ideas and also thinking of incorporating them. Teamwork and virtues are some of the important traits of the workers. Along with good pay and good benefits, the employees find the humble personality of the CEO quite inspiring. The most appraised characteristics o f a transformational leader is to provide a clear vision for the company, and MR Sinegal has provided just that, his vision for the company Costco is straight and no-frills , just like the way he believes his business to be. The company CEO has courage, another important characteristics of the transformational leader ; Costco takes risks, and depends on its team of curators to create an appealing sales and also. The self motivated and passionate characteristics of Sinegal, is shown in his dedication towards being at every new Costco store launch and visiting each store twice a year. The CEO also spends time to listening to the inputs for all matters regarding sales, stocks. As a transformational leader, the CEO of Costco is highly inspiring figure in the minds of the employees, allowing the workers to become better at their own work and acknowledging the effort of the team workers, store managers and workers, and inspiring them to become better workers. The efforts for the manager to be able to guide the employees towards greater success and inspiring them into being better employees and helping the company grow together are some of the reasons why the Costco is a leading brand and has been recording growth in terms of its revenue as well as employee retention. Good leadership and good values have helped the company to be on the path of growth. References DAveni, R. A. (2016). Strategic Management. Northwestern University. DeNisi, A. (2013). HR 2. Cengage Learning. Dr. Dixit, V. (2012`). A Study about Employee Commitment and its impact on Sustained Productivity in Indian Auto-Component Industry. European Journal of Business and Social Sciences , 34 51. Dr.Tarawneh, H. A. (2012). The Main Factors beyond Decision Making. Journal of Management Research, 1-23. Givens, R. J. (2016). Transformational Leadership: The Impact on Organizational and Personal Outcomes. Regent University . India, P. E. (2009). Human Resource Management. Pearson Education India. Mr.Hameed, A. (2014). Impact of Compensation on Employee Performance (Empirical Evidence from Banking Sector of Pakistan). International Journal of Business and Social Science, 1-8. Pihie, Z. A. (2013). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness . International Journal of Business and Social Science . Roesner, J. (2010). Ways women lead. Harvard Business Review. Sadeghi, A. (2012). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness . International Journal of Business and Social Science .