Patchwork Text Economic for Business Essay Example | Topics and Well Written Essays - 3500 words

Patchwork Text Economic for Business - Essay Example neration: how Britain has bankrupted its youth’ (Howker and Malik, 2010) and also on youth unemployment factors across the world along with their potential causes and solutions. The book, ‘Jilted Generation: how Britain has bankrupted its youth’ (Howker and Malik, 2010) focuses on the young generation of UK and the way political and economic climate has rendered them jilted. The poor economic condition of the youth leads to weak economic development in future, where they would be unable to pay off debts, receive healthcare and pension benefits. The authors of the book claim that the young generation of UK has received little benefits from the external environment to grow and prosper. This includes low training and development, late start of career, low educational growth and higher dependency on parents. If jobs are not available, then the young generation shall not be able to pay off debts or invest in house and property. Lack of earning also demotivates them to pursue higher qualification. Large sections of the youth take up smaller part-time jobs to support themselves. Since the youth cannot afford to buy houses by themselves, due to the high rental rates, they prefer living with their parents. Therefore, they remain to be in the shade and care of their parents, which causes them to develop lack of self-sustaining abilities. The dependency factor has also led them to be less serious about education and growth. However, the young generation does not compromise on receiving the basic education that would provide them with jobs; however, owing to lack of experience, they are ignored by companies. In order to eradicate the problem of youth employment, the U.K. government had taken measures such as, ‘Mandatory Work Activity’ and ‘The Young People Trailblazer’. Under such programs, the youth received training from reputed companies like, Tesco, Primark and several street store organizations and the selected good performers were offered jobs in the

Marketing Plan Harley-Davidson Dyna Street Bob Research Paper

Marketing Plan Harley-Davidson Dyna Street Bob - Research Paper Example It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to ______________. Upon request, this document is to be immediately returned to ________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a marketing plan. It does not imply an offering of securities. ... Over the years, the firm has met numerous challenges as well as successes. Currently, Harley-Davidson has a number of motorbikes designed and targeted at different demographic groups. Among these is the Dyna Street Bob which is a sporting motorbike targeted at the younger generations. This product is intended to bring new marketing orientation in the market. This is because although it is targeted at the young people in general, it is also targeted at women as a new market. More women are becoming more interested in motor-biking and this is a new market which Harley-Davidson should use for to expand its market share of the motorbike market. As Taylor (para 1) says, Harley-Davidson has been accused of not targeting new markets and this will be an opportunity to look at the new market. 2.0 Situational Analysis In 1907 William Harley and Arthur Davidson incorporated the Harley-Davidson Motorcycle Company. AMF acquired the company in 1969 and nearly tripled production in the following 4 years. Increased production led to poorly performing products, which led to Honda gaining market segment and eventually a buyout of AMF in 1981 by Vaughn Beals and a group of other HD managers. Over the next 20 years HD incorporated lean operating principles, acquired rival companies effectively opening new niche markets and survived an instance of a primary lender refusing to advance further cash. In 1997 a former Honda manager, Berryman, revamped HD’s supply chain management system to further reduce waste. Subsequently a focus was placed on products that would open up more niche markets and help move HD away from their typical target demographic. Today HD realizes increased profits and revenues from these changes, but also faces